We understand that the career of an athlete does not begin nor end with playing contracts and emphasize the importance of working in conjunction with Trainers, Agents, Teams, Advertisers, and the Media to develop an athlete’s brand in and out of competition, within and outside of sports. We will empower the awareness to adopt the philosophy that a continual strategic PR and Marketing strategy is imperative to building and maintaining a foundation for career and post career relevance and sustainability. Adding the fresh approach and detailed attention of a company like 1SMG will allow athletes to take full advantage of the career enrichment that can be attained through our competition preparations, marketing, public relations, social media, and philanthropy efforts. 1SMG will aggressively seek influential opportunities for each of our clients to ensure that their brand not only remains relevant, but continues to grow, thrive, and influence. We will provide our clients with unparalleled concentrated service and as a result, will maintain athletes for their entire careers and even long into their post Professional careers.